Customer Relationship Management (CRM) is a strategy that focuses on building strong relationships with customers and potential customers for creating and maintaining a loyal customer base. Customer relationship management describes a company-wide business strategy including customer-interface departments as well as other departments. It is a widely implemented strategy for managing a company's interactions with customers, clients and sales prospects.
With AmeriPro CRM solutions, the user has the freedom to choose the customer relationship management solution that best fits their unique business requirements. AmeriPro Customer Relationship Management works across all departments to harmonize customer-centric thinking. Customer Relationship Management reduces costs, increases efficiency and improves customer satisfaction.
Customer Relationship Management has 3 key features, namely: